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Bateaux Venture
Visual brand identity, web design and art direction.
Project summary
Design & Development Process
Integer lobortis purus quis fringilla egestas. Sed auctor, nisl nec molestie hendrerit, purus lectus rutrum libero, quis sodales nulla orci dictum nisl. Nam malesuada pulvinar malesuada. Cras quis tortor vestibulum, vestibulum sapien et, consequat tortor. Pellentesque tellus nibh, lobortis eu viverra accumsan, eleifend eu diam. Morbi commodo nibh sit amet nunc tempus, id condimentum enim tristique. Vivamus vehicula sed lacus bibendum mollis. Nam porta erat lacus, vitae varius diam molestie euismod. Pellentesque sed aliquam sem, sed varius sapien. Interdum et malesuada fames ac ante ipsum primis in faucibus. Etiam egestas enim dolor, eu viverra tortor tristique vel. Fusce congue fermentum tellus at sollicitudin. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Ut vitae tortor vitae ligula venenatis euismod.
gather
Design
Develop
Trial
Action
Measure
You gotta know that you're better than anybody, 'cause to me, if you don't go in like that, you're gonna lose! They're gonna punk you out! On any stage, You've got to go in believing, 'I can do this better than anybody.'– Stuart Scott
Customer Insights helps defining the market position
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Teenagers
90%
First-Jobbers
75%
Mid-Age Workers
60%
Experience-Workers
50%
![](https://usabledesign.wpengine.com/wp-content/uploads/2017/02/btx-portfolio-placeholder-02.jpg)
A/B Testing with the target group prior to the launch
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